Consumer spending & shopping trend forecasts across Taylor Swift tour for provider of online product discounts

A UK online discount provider wanted marketing content tied to the Taylor Swift Eras Tour 2024 to boost visibility and sales, building on past event-driven campaigns. GlobalData ran an online/mobile survey of "1,500 consumers... across a representative sample of shoppers, differentiated by age/generation, gender, region, social grade," covering tour participation, retail/hospitality spending and economic impact. The client received a spending report with charts and an Excel datapack (shopper counts, participation rates, category and location spend, ticket/merchandise revenue), then "published the report on its website, offered Eras Tour outfits shopper discounts on UK fashion brands and gained press coverage and mentions."

The customer is anonymised in GlobalData’s own case study — not withheld by us.

GlobalData is a pipeline, clinical-trial and market-intelligence data provider, similar in kind to Cortellis, tracking hundreds of thousands of drugs across their full lifecycle.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.