International growth strategy for leading brewer

A brewing company operating in 20 countries and exporting to 15 more needed guidance on where and how to expand internationally. GlobalData built an interactive model ranking opportunities using "20 market drivers in more than 150 markets," then deep-dived the top 20 across macro environment, regulation, category growth, competition, consumer trends and entry barriers, before profitability-modeling 8 finalists under build/borrow/buy scenarios. The client immediately acted on the top opportunity, "launching a non-beer brand in Europe in partnership with an international soft drinks company," with further opportunities scheduled for execution over the subsequent three years.

The customer is anonymised in GlobalData’s own case study — not withheld by us.

GlobalData is a pipeline, clinical-trial and market-intelligence data provider, similar in kind to Cortellis, tracking hundreds of thousands of drugs across their full lifecycle.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.