A leading European sugar producer needed a robust data set of EU sugar volume consumption over time

A major European sugar producer needed a comprehensive picture of sugar-consumption patterns across EU member states to inform sales, marketing and strategic planning. GlobalData combined its Agribusiness division (LMC International)'s analytical approach with its Consumer, Retail and Foodservice Intelligence data to calculate annual sugar volumes consumed since 2015 across categories including biscuits, cakes, cereals, chocolate, yoghurts, ice cream and multiple soft-drink types, across major EU markets (Germany, France, Poland, UK, Italy, Spain, and others). The work let the client track consumption trends by country, monitor sugar-reduction efforts, and reconcile top-down production estimates with bottom-up sales data; no specific consumption figures are disclosed on the page itself.

The customer is anonymised in GlobalData’s own case study — not withheld by us.

GlobalData is a pipeline, clinical-trial and market-intelligence data provider, similar in kind to Cortellis, tracking hundreds of thousands of drugs across their full lifecycle.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.