Market sizing for liquid food and beverage categories for a packaging provider

A global packaging provider operating in 20 countries and exporting to 15 more needed to identify optimal expansion opportunities and the best market-entry strategy. GlobalData built an interactive model ranking opportunities using "20 market drivers in more than 150 markets," deep-dived the top 20 across macro environment, regulation, category growth, competition, consumer trends and entry barriers, then profitability-modeled 8 finalists under build/borrow/buy scenarios. The client "immediately actioned the highest priority opportunity, launching a non-beer brand in Europe in partnership with an international soft drinks company," with more opportunities scheduled for execution over the coming 3 years.

The customer is anonymised in GlobalData’s own case study — not withheld by us.

GlobalData is a pipeline, clinical-trial and market-intelligence data provider, similar in kind to Cortellis, tracking hundreds of thousands of drugs across their full lifecycle.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.