A prospect list and operator briefing for an apparel printing company

An apparel-printing company with new ink-jet production capability wanted to grow share in European Sportswear, Activewear and Leisure segments by targeting operators printing on polyester. GlobalData combined primary research — interviews with "30 operators in each target market" on polyester printing proportions, target audiences and equipment evaluation — with secondary desk research on prospect websites, financials and industry articles, building on a prior Western European screen-printer database. The deliverable was "an Excel Datapack, containing a comprehensive list of prospect operators" with operator-level intelligence (printing costs, revenue per garment, business size, B2B/B2C mix, technology usage) across the targeted countries and segments.

The customer is anonymised in GlobalData’s own case study — not withheld by us.

GlobalData is a pipeline, clinical-trial and market-intelligence data provider, similar in kind to Cortellis, tracking hundreds of thousands of drugs across their full lifecycle.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.