Telekom Malaysia: Leveraging trusted intelligence for strategic planning

Telekom Malaysia's strategy team needed dependable, citeable market intelligence — verified forecasts, technology insight and competitive analysis — for enterprise and annual operations planning, since general data sources lacked the credibility needed for formal management reports. The company used GlobalData's platform for five years, with the "Malaysia ICT Tracker" as its core planning tool for setting revenue targets and running scenario simulations, plus GlobalData's "AI Hub" and "Ava" AI research tools to speed up research on global tech trends. As Norashikin Farok is quoted: "For facts and more reliability of the data that we use in our reports, we will use GlobalData platform," with the tracker becoming central to planning cycles and target-setting conversations with product owners.

GlobalData is a pipeline, clinical-trial and market-intelligence data provider, similar in kind to Cortellis, tracking hundreds of thousands of drugs across their full lifecycle.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.