Data Providers · GlobalData
Analyst Relations team used GlobalData's AI Hub to streamline research synthesis and democratize market-intelligence access org-wide
GlobalData is a pipeline, clinical-trial and market-intelligence data provider, similar in kind to Cortellis, tracking hundreds of thousands of drugs across their full lifecycle.
This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.
Source
Published by GlobalData on its own site — read the original case study on globaldata.com ↗
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- 01Used GlobalData's analytical modeling to evaluate expansion across 150+ markets and launched a new non-beer brand in Europe via a strategic partnership
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- 03Same EU sugar-consumption dataset engagement as above, published under a second URL
- 04Commissioned a market-sizing study across liquid food & beverage categories and used GlobalData's model to rank market-entry options, launching a non-beer beverage brand in Europe with a partner
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- 06Commissioned a consumer-spending forecast tied to Taylor Swift's 2024 Eras Tour (survey of 1,500 shoppers), then published the report and ran a themed promo campaign