Cannabis users' consumption behavior and product choices are different from other consumers, presenting a key knowledge gap for food and beverages brand strategy

This GlobalData "Hot Topics" report addresses a research gap in how cannabis legalization affects consumer purchasing behavior, comparing cannabis users to non-users across alcoholic drinks, non-alcoholic drinks, savory snacks and chocolate/confectionery in five legalized markets: the US, South Africa, Canada, Mexico and Germany. Reported differences include non-alcoholic drink consumption up "35%" in Mexico and "19%" in Canada among users; savory snacks up "30%" in the US and "27%" in Canada; chocolate/confectionery up "34%" in South Africa and "26%" in Mexico; while alcohol consumption stayed roughly flat (±1% in most markets). It also notes the US had "17.7 million daily cannabis users recorded in 2022," with cannabis legal in "24 out of 50 states."

GlobalData is a pipeline, clinical-trial and market-intelligence data provider, similar in kind to Cortellis, tracking hundreds of thousands of drugs across their full lifecycle.

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