Multi-channel commerce, stronger promotional deals, and social media marketing to shape foodservice trends in 2025

This GlobalData trend report covers five foodservice trends for 2025: multi-channel commerce (e.g., Pasta Evangelists combining restaurant service with retail pasta kits), value promotions (McDonald's, KFC and Burger King "saver menus" and bundle deals expanding in 2023–2024 amid economic pressure), plant-based alternatives (citing Beyond Meat's Q2 2023 "net revenues were $102.1 million, down 30.5% compared to the previous year," even as items remain on major menus), social-media-driven menu items (e.g., Chipotle adding a "TikTok-famous quesadilla hack" to its official menu), and supply-chain transparency, with "74% of consumers worldwide stating that 'sustainable/environmentally-friendly' is an 'essential' or 'nice to have' feature" per GlobalData's Q3 2024 Consumer Survey.

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