Personalized health & wellness for women, expanding flavor choice, and health longevity offer food and beverages brands growth opportunities in 2025

This GlobalData trend report identifies four consumer trends shaping food & beverage growth opportunities for 2025: women's-health supplements (brands like Women's Best and Unilever's Olly, SmartyPants, Onnit and Create Wellness expanding beyond reproductive health), cell-based meat (e.g., GoodMeat), health-longevity products (e.g., Chin Huay's probiotic snacks, UDA coffee with NMN, L-theanine, quercetin, ashwagandha), and flavor-fusion innovation (e.g., Los Mochis' "chipotle miso soup"). It cites data including women's supplements seeing "double-digit value growth over the last two years," 74% of consumers rating sustainability essential/nice-to-have, 22% of the world population projected over 60 by 2050, meal kits with health claims growing 67% (2016–23), and 56%/51% of 25–34-year-olds discovering/sharing new flavors via social media, sourced from GlobalData's Q3 2024/Q1 2024 Consumer Survey, WHO and UN/FAO data.

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