Pfizer unified investigator and provider data on Reltio with AI-assisted stewardship to speed clinical study start-up.

Pfizer's clinical, contracting and enterprise teams worked in disconnected data, forcing manual due diligence research. It deployed the Reltio Context Intelligence Platform to bridge investigator, site and affiliation profiles with AI-assisted stewardship and human review. The page reports a 25% projected study start-up time reduction, an 80-90% due diligence time reduction goal with an AI agent and a goal of cutting a 250K+ record steward backlog by 30-40%.

Reltio is a cloud master data management and data unification vendor, used by pharma to build a single view of HCPs, HCOs, patients and investigators

This sits in the Ship stage of the AI use-case lifecycle: Named examples from the vendors pharma teams use to get an AI system live inside a real, regulated production workflow — validation, CRM, safety and clinical systems of record.