AstraZeneca replaced 67 legacy MDM instances with three cloud Reltio hubs feeding Veeva CRM.
AstraZeneca ran 67 on-premise MDM systems across 140+ countries with high cost and no single source of truth. It moved to three regional Reltio SaaS hubs integrated with Veeva CRM and Adobe marketing, plus consent management and a mobile UI for sales reps. The page reports GBP 3.6M in annual savings, a 10x productivity increase for reps and a live patient master record in 14 weeks.
Reltio is a cloud master data management and data unification vendor, used by pharma to build a single view of HCPs, HCOs, patients and investigators
This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.
Published by Reltio on its own site — read the original case study on reltio.com ↗
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