Transforming Content Operations for 2x Faster Time to Market

UCB, a Brussels-headquartered biotech company, faced challenges with the speed and coordination of its content operations across teams. It deployed Veeva PromoMats (part of Veeva Commercial Cloud, Development Cloud, and Quality Cloud) to optimize content operations around a single source of truth. Per Kristi Sanford, Head of US Content Clearance at UCB: "We set our launches up for success by shifting to a digital strategy that reduced our speed to market by more than 50%, from weeks to days and hours." This let cross-functional teams align around one system and launch products faster with greater confidence.

Veeva Systems is the dominant CRM and content platform in pharma commercial, regulatory, clinical and quality operations, now shipping AI agents directly inside those same production systems.

This sits in the Ship stage of the AI use-case lifecycle: Named examples from the vendors pharma teams use to get an AI system live inside a real, regulated production workflow — validation, CRM, safety and clinical systems of record.