AbbVie moved HCP and HCO master data to Reltio and used it to absorb the Allergan acquisition.

AbbVie's legacy MDM took up to an hour to merge a record, had scattered data and lacked affiliation management. It deployed the cloud-native Reltio platform with relationship management, a search UI and an integration hub to CRMs, data lakes and Snowflake. The page reports it was ready to integrate Allergan, which nearly doubled company size, and removed the hour-per-record bottleneck.

Reltio is a cloud master data management and data unification vendor, used by pharma to build a single view of HCPs, HCOs, patients and investigators

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.