Indegene built an integrated omnichannel HCP event framework on Salesforce Marketing Cloud to replace vendor-run, manual event handling.
Event management relied on third-party vendors with fragmented registration, disconnected consent and delayed follow-up. Indegene designed pre-event, event-day and post-event workflows with two-click registration, QR consent capture, digital passports and automated follow-up. The page reports a 44% HCP email engagement rate, 18% growth in HCP opt-ins, 25% lower asset creation time and cost, and registration cut from 5 minutes to 30 seconds.
Indegene is a healthcare commercialization and technology services firm, used by pharma for AI-assisted content and campaign creation, omnichannel HCP engagement and commercial analytics
This sits in the Ship stage of the AI use-case lifecycle: Named examples from the vendors pharma teams use to get an AI system live inside a real, regulated production workflow — validation, CRM, safety and clinical systems of record.
Published by Indegene on its own site — read the original case study on insights.indegene.com ↗
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