A pharma launching a new brand used Indegene's agentic AI agency model with compliance built in.
Sequential agency handoffs took 12-16 weeks, limited concepts to 10-15, and compliance review came too late, causing rework. Indegene used AI agents on its Cortex platform for briefs and concepts, with compliance embedded and a five-session co-creation series. The page reports about 97% shorter creative timeline (3 days vs 3 months), 10x concept volume and about 50% lower concept cost.
Indegene is a healthcare commercialization and technology services firm, used by pharma for AI-assisted content and campaign creation, omnichannel HCP engagement and commercial analytics
This sits in the Ship stage of the AI use-case lifecycle: Named examples from the vendors pharma teams use to get an AI system live inside a real, regulated production workflow — validation, CRM, safety and clinical systems of record.
Published by Indegene on its own site — read the original case study on indegene.com ↗
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