Indegene segmented about 5,000 HCPs and sent localised formulary messaging to close a perceived access gap.
Physicians underestimated patient access to a therapy despite broad payer coverage. BioPharm Communications segmented roughly 5,000 HCPs into four behavioural cohorts and sent localised formulary messages by email and direct mail, optimised with engagement analytics. The page reports a 3.9% increase in prescribing, 2,794 engagements, over 50% HCP engagement and 4:1 ROI.
Indegene is a healthcare commercialization and technology services firm, used by pharma for AI-assisted content and campaign creation, omnichannel HCP engagement and commercial analytics
This sits in the Scale & Govern stage of the AI use-case lifecycle: Named examples from the tools pharma teams use to monitor, govern and keep validating an AI system once it is already live in production.
Published by Indegene on its own site — read the original case study on insights.indegene.com ↗
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