Indegene replaced a 12-16 week agency creative process with an agentic AI co-creation model run in three days.

Creative development typically took 12-16 weeks and multiple agency handoffs, teams could explore only about 10-15 concepts, and compliance review came late. Indegene used its Cortex agentic orchestration platform with specialised AI agents for briefs, challenge statements and concepts, plus a five-session co-creation workshop with MLR governance embedded throughout. The page reports a 97% timeline reduction (3 days versus 3 months), roughly 100 concepts instead of 10-15, about 50% lower concept development cost, and 11 concepts advanced.

Indegene is a healthcare commercialization and technology services firm, used by pharma for AI-assisted content and campaign creation, omnichannel HCP engagement and commercial analytics

This sits in the Ship stage of the AI use-case lifecycle: Named examples from the vendors pharma teams use to get an AI system live inside a real, regulated production workflow — validation, CRM, safety and clinical systems of record.