Indegene and Workato automated HCP consent validation across 16 markets feeding Veeva CRM and Salesforce.
Manual, inconsistent consent validation and market-specific EU and North America rules did not scale with growing HCP data. Indegene and Workato built an automated consent validation engine capturing consent from five digital channels, with country-specific logic such as double opt-in for Germany, syncing to Veeva CRM or Salesforce.
Indegene is a healthcare commercialization and technology services firm, used by pharma for AI-assisted content and campaign creation, omnichannel HCP engagement and commercial analytics
This sits in the Ship stage of the AI use-case lifecycle: Named examples from the vendors pharma teams use to get an AI system live inside a real, regulated production workflow — validation, CRM, safety and clinical systems of record.
Published by Indegene on its own site — read the original case study on insights.indegene.com ↗
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