HEINEKEN relies on data to become the best connected brewer

HEINEKEN, operating in 80 countries with 50,000+ employees, had 80+ operating companies each managing data with different tools, creating inconsistency and blocking knowledge-sharing as it pursued its 2021 EverGreen digital-transformation strategy. It deployed Collibra's Data Catalog and Data Governance to build a "Common Business Language," integrated with SAP and Power BI and rolled out to all 85,000 employees, with standards cleaned and reviewed annually. One data management professional said regular review time dropped "from roughly a week...to about a day," and the company eliminated multiple legacy governance tools, calling Collibra its "one-stop-shop and single source of truth for all things data."

Collibra is a data-governance and catalog platform used to keep data trustworthy, traceable and compliant enough to support an AI initiative.

This sits in the Design & Stress-Test stage of the AI use-case lifecycle: Named examples from the tools pharma teams use to scope, prototype and benchmark an AI use case before committing to build it — data-catalog, sandbox and evaluation platforms.