OM Pharma: Building a Data Foundation for Rapid Growth
OM Pharma, a Geneva-based biotech, struggled with legacy system silos and low data awareness that hindered rapid global growth. It deployed six interconnected Veeva Vaults across clinical operations, regulatory, safety, medical, and commercial functions, plus a three-tiered data governance model with designated data owners and stewards. The page states this improved cross-functional efficiency and enabled seamless data sharing through four Veeva Connections, accelerating submission times and case-closure speeds. Violette Jerome, IT Applications Manager, is quoted: 'What we have really aimed for is to have an IT infrastructure that is modern, fully integrated, and have on top of that a data flow which is easily accessible.'
Veeva Systems is the dominant CRM and content platform in pharma commercial, regulatory, clinical and quality operations, now shipping AI agents directly inside those same production systems.
This sits in the Ship stage of the AI use-case lifecycle: Named examples from the vendors pharma teams use to get an AI system live inside a real, regulated production workflow — validation, CRM, safety and clinical systems of record.
Published by Veeva Systems on its own site — read the original case study on veeva.com ↗
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