Fast-Track to Agentic Call Reporting with Vault CRM

Novo Nordisk, a large biopharma company headquartered in New Jersey, sought to rapidly deploy AI capabilities to empower field teams and drive more impactful customer engagements. It upgraded to Veeva Vault CRM as the foundation for AI innovations, enabling Agentic Call Report functionality and AI-powered media search, alongside Veeva Commercial Cloud, MedComms, Crossix, eTMF, Quality Cloud, and RIM. Per Frank Armenante, Director of Field Systems, Novo Nordisk: "Vault CRM allows us to rapidly innovate with AI. We're launching Agentic Call Report and AI-powered media search that will enable the field to focus on high-value engagements."

Veeva Systems is the dominant CRM and content platform in pharma commercial, regulatory, clinical and quality operations, now shipping AI agents directly inside those same production systems.

This sits in the Ship stage of the AI use-case lifecycle: Named examples from the vendors pharma teams use to get an AI system live inside a real, regulated production workflow — validation, CRM, safety and clinical systems of record.