Beghou deployed an NLP system in 2.5 months to tag and classify field medical affairs CRM notes.
Thousands of unstructured CRM call notes were reviewed manually and produced only quarterly insight. Beghou built an NLP classifier with custom dashboards. The page reports deployment in 2.5 months, 90% accuracy, hours of weekly manual effort removed and near real-time rather than quarterly insight.
Beghou Consulting is a life sciences commercial consultancy, used by pharma and biotech for targeting, forecasting, sales alignment and AI-driven medical and commercial insights
This sits in the Ship stage of the AI use-case lifecycle: Named examples from the vendors pharma teams use to get an AI system live inside a real, regulated production workflow — validation, CRM, safety and clinical systems of record.
Published by Beghou Consulting on its own site — read the original case study on beghou.com ↗
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