PharmaForceIQ ran lab- and claims-triggered optichannel journeys that lifted new prescriptions 22% in 12 months.
A small patient population and limited reps made reaching 15,000 oncologists hard. PharmaForceIQ coordinated mutation-test and claims triggers with real-time next-best-action sequences across display, email, EHR and Veeva. The page reports a 22% new Rx lift, 40% of target HCPs engaged, 27,000+ touchpoints and 66% of year-one scripts traceable to its triggers.
PharmaForceIQ is an AI-driven HCP engagement and omnichannel orchestration company that acquired Aktana, used by pharma brands for trigger-based launch and non-personal promotion
This sits in the Scale & Govern stage of the AI use-case lifecycle: Named examples from the tools pharma teams use to monitor, govern and keep validating an AI system once it is already live in production.
Published by PharmaForceIQ on its own site — read the original case study on pharmaforceiq.com ↗
Related use cases
- 01PharmaForceIQ's AI omnichannel platform traced 97% of first-year new prescriptions to its triggers and engagements.
- 02PharmaForceIQ used predictive targeting and trigger-based journeys to triple the year-one launch forecast.
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- 04Day One used PharmaForceIQ optichannel marketing for a rare pediatric oncology launch with 60% of new prescribers attributed to it.
- 05PharmaForceIQ covered vacant territories with digital-only optichannel campaigns, lifting unique prescribers 41%.
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