PharmaForceIQ used lookalike audience modelling to lift website quality visits 195% within one quarter on a small budget.
The team needed better patient engagement after poor results with a previous agency. PharmaForceIQ built lookalike audiences from demographic, claims, lab and behavioural data with weekly patient list refreshes and optimised paid search. The page reports quality visit rate up 195%, programmatic engagement up 54% and paid search engagement up 37%.
PharmaForceIQ is an AI-driven HCP engagement and omnichannel orchestration company that acquired Aktana, used by pharma brands for trigger-based launch and non-personal promotion
This sits in the Scale & Govern stage of the AI use-case lifecycle: Named examples from the tools pharma teams use to monitor, govern and keep validating an AI system once it is already live in production.
Published by PharmaForceIQ on its own site — read the original case study on pharmaforceiq.com ↗
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