Day One used PharmaForceIQ optichannel marketing for a rare pediatric oncology launch with 60% of new prescribers attributed to it.

The launch faced no single disease ICD code, a very specialised provider base and a small patient population. Day One used HCP-level affinity data, claims-triggered targeting and orchestrated promotional and KOL content journeys. The page reports 60% of unique new prescribers attributable to the campaign in 12 months and 6+ engagements per physician before prescribing.

PharmaForceIQ is an AI-driven HCP engagement and omnichannel orchestration company that acquired Aktana, used by pharma brands for trigger-based launch and non-personal promotion

This sits in the Scale & Govern stage of the AI use-case lifecycle: Named examples from the tools pharma teams use to monitor, govern and keep validating an AI system once it is already live in production.