PharmaForceIQ AI orchestration drove repeat HCP visits to a medical affairs microsite for two oncology indications.
The team needed compliant HCP education outreach on a tight budget. PharmaForceIQ orchestrated personalised sequences across display, programmatic, custom media, peer-to-peer and email from real-time affinity data. The page reports 65% of Indication 1 and 77% of Indication 2 target oncologists engaged with repeat microsite visits over four months.
PharmaForceIQ is an AI-driven HCP engagement and omnichannel orchestration company that acquired Aktana, used by pharma brands for trigger-based launch and non-personal promotion
This sits in the Scale & Govern stage of the AI use-case lifecycle: Named examples from the tools pharma teams use to monitor, govern and keep validating an AI system once it is already live in production.
Published by PharmaForceIQ on its own site — read the original case study on pharmaforceiq.com ↗
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