Vevo AI: Data Science for Music Video Advertising

Vevo, a major music video network, wanted data science to improve viewer experience, drive sales and differentiate itself competitively. Using Domino's Enterprise AI Platform, its team built the Vevo Evolve Suite (AI video analysis of lyrics/audio/mood/visuals for contextual ad targeting), advanced audience segmentation, attention-optimization integrations, and an internal sales app tracking inventory and artist releases. Ad click-through rates and ad effectiveness/revenue each rose by up to 10%, and the team saved hundreds of hours in sales processes. EVP Natalie Gabathuler-Scully said data science is 'core for us... what we need to improve the viewer experience, drive sales, and be a differentiator in the market.'

Domino Data Lab is an enterprise MLOps platform built for regulated industries — the sanctioned sandbox where biopharma teams run reproducible experiments under GxP/21 CFR Part 11 guardrails.

This sits in the Design & Stress-Test stage of the AI use-case lifecycle: Named examples from the tools pharma teams use to scope, prototype and benchmark an AI use case before committing to build it — data-catalog, sandbox and evaluation platforms.