Novartis selected Salesforce Agentforce Life Sciences for a five-year global rollout of unified customer engagement.

Novartis had fragmented engagement across marketing, sales, patient services, medical and market access. It will roll out Agentforce Life Sciences, building on Agentforce Health, Data 360 and MuleSoft for Life Sciences. The announcement gives no measured results.

Salesforce is a CRM and cloud platform vendor whose Life Sciences Cloud and Agentforce are used by pharma and medtech for HCP engagement, patient services and clinical operations

This sits in the Design & Stress-Test stage of the AI use-case lifecycle: Named examples from the tools pharma teams use to scope, prototype and benchmark an AI use case before committing to build it — data-catalog, sandbox and evaluation platforms.