Data Providers · Symphony Health
Symphony Health's proprietary audience model outperformed rival data partners in compliantly reaching rare (lung) disease patients for an unbranded education campaign
Symphony Health is a commercial claims and prescriber-data provider, recently divested from ICON plc to HealthVerity, supplying open/closed claims data for pharma commercial insight.
This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.
Source
Published by Symphony Health on its own site — read the original case study on iconplc.com ↗
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Related use cases
- 01used Symphony Health's Integrated Dataverse (IDV®) claims data + machine learning to identify undiagnosed lung cancer patients pre-diagnosis, for targeted diagnostic-tool deployment
- 02used Symphony Health's IDV® to build a longitudinal psoriasis patient/prescriber cohort guiding launch strategy for an oral TYK2 inhibitor
- 03Symphony Health RWD analysis showing access barriers to branded CGRP migraine therapies disproportionately affect marginalized populations
- 04Symphony Health conducted a line-of-therapy analysis on pulmonary arterial hypertension patients to inform commercialisation strategy
- 05Symphony Health data powered privacy-safe, cookie-free digital ad targeting: 41% greater reach, 50% lower cost-per-diagnosed-patient
- 06Symphony Health + HealthWise Data used ML on integrated claims/environmental data to quantify how social determinants of health affect Type 2 diabetes treatment persistence