enGen used Pega Customer Decision Hub to replace generic marketing with life-event-aware patient outreach.

enGen's outreach sent insensitive marketing at vulnerable moments, such as meal plans to newly diagnosed cancer patients. It unified payer claims, enrolment and provider data in Pega Customer Decision Hub with real-time life event recognition and journey prioritisation. The page reports a shift to connecting newly diagnosed members with care managers, without figures.

Pega is a low-code workflow and decisioning platform, used by payers, pharmacy benefit managers and pharma for case management and next-best-action

This sits in the Ship stage of the AI use-case lifecycle: Named examples from the vendors pharma teams use to get an AI system live inside a real, regulated production workflow — validation, CRM, safety and clinical systems of record.