Axtria CustomerIQ next-best-action orchestration delivered 21% TRx growth against control within 11 months.
Fragmented data, static outreach and low HCP engagement limited a biopharma's existing programmes. Axtria unified data, automated omnichannel content, timing and channel selection, and gave reps integrated email and pre-call briefing apps on CustomerIQ. The page reports 21% TRx growth versus control, a 20-25% lift in HCP engagement and 50-60% field adoption.
Axtria is a commercial analytics and cloud software company for life sciences, used by pharma for field force analytics, next-best-action, forecasting and GenAI insight tools
This sits in the Scale & Govern stage of the AI use-case lifecycle: Named examples from the tools pharma teams use to monitor, govern and keep validating an AI system once it is already live in production.
Published by Axtria on its own site — read the original case study on axtria.com ↗
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