How XSOLIS uses Definitive Healthcare intelligence to define the U.S. healthcare landscape
XSOLIS, an AI/ML utilization-management vendor, needed to define its total addressable market across hospitals, health systems, and payers, and to efficiently segment sales territories and identify decision-makers. It used Definitive Healthcare as its "source of truth" for the universe of hospitals, health systems, and payers, built territory segmentation around core-based statistical/market saturation areas (CBSAs/MSAs) crossing state lines, and used executive intelligence to reach CEOs, CFOs, and department-level leaders. Market segmentation that used to take months was completed within just a few days, and the company achieved a significant reduction in lead-generation costs and effort; as the case study puts it, detailed market segmentation would be "almost impossible" without Definitive Healthcare data.
Definitive Healthcare is a claims and provider-reference data platform used by pharma commercial teams for go-to-market planning and sales targeting.
This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.
Published by Definitive Healthcare on its own site — read the original case study on definitivehc.com ↗
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