Using Intel to Map Competitive Healthcare Landscape

An industry-leading diagnostic lab providing diagnostic solutions to physicians expanded into a new market focused on PCR testing but lacked visibility into physician lab-ordering patterns, limiting its ability to segment the market or plan sales territories. It leveraged Definitive Healthcare's PhysicianView product to access "Physician Lab data, including procedure volumes and processing entities," targeting physicians based on specific PCR testing codes. The lab enrolled 15 prescribers into their platform within 4 weeks, successfully identifying high-volume PCR testing prescribers and hitting its expected sales target within the initial timeframe.

The customer is anonymised in Definitive Healthcare’s own case study — not withheld by us.

Definitive Healthcare is a claims and provider-reference data platform used by pharma commercial teams for go-to-market planning and sales targeting.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.