Understanding the Competitive Landscape

A cardiovascular division of a major medical device company lacked visibility into physician product usage — specifically, which doctors were loyal to their brand versus competitors' products. The company combined Definitive Healthcare data with ClaimsMx to analyze procedure claims matched against internal data, identifying over 2,000 physician targets and examining "over 14,000 procedures performed by these physicians." The analysis found "over 8,000 physician procedures using products by their competitors," giving the marketing team the intelligence to segment, target, and position its own product based on physician usage patterns across different audience groups.

The customer is anonymised in Definitive Healthcare’s own case study — not withheld by us.

Definitive Healthcare is a claims and provider-reference data platform used by pharma commercial teams for go-to-market planning and sales targeting.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.