Powering commercial teams with a robust, reliable CRM

A global medical supply company specializing in infection protection and safety products had a CRM with "missing, incomplete, and inaccurate data on their market and accounts," and lacked reliable decision-maker contacts as it prepared to expand into ambulatory surgery centers. Definitive Healthcare's integration specialists mapped data from HospitalView and SurgeryCenterView into the company's CRM, cleaned and reorganized the system, and enriched it with executive contacts. This added "40,000 executive contacts and titles" to the CRM, improved data accuracy and reliability for sales conversations, filled market intelligence gaps in the existing hospital market, and gave the company a full view of the surgery centers segment.

The customer is anonymised in Definitive Healthcare’s own case study — not withheld by us.

Definitive Healthcare is a claims and provider-reference data platform used by pharma commercial teams for go-to-market planning and sales targeting.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.