Cut Consultant Costs With Promo Planning Optimization

A large pharmaceutical company wanted to move from consultant-dependent analytics to a self-service, real-time data analytics platform for evaluating marketing ROI and optimizing promotional budgets. It implemented Definitive Healthcare's promotional analytics tool to analyze historical campaign performance and generate predictive models for future promotional mix and budget allocation. The switch produced "$1M+ annual savings by removing dependencies on consulting teams," and cut consultant headcount from 130 down to 6. The company also gained real-time promotional mix modeling and optimization capability.

The customer is anonymised in Definitive Healthcare’s own case study — not withheld by us.

Definitive Healthcare is a claims and provider-reference data platform used by pharma commercial teams for go-to-market planning and sales targeting.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.