Accelerating go-to-market for a new device

A medical device company targeting kidney injury prevention struggled to identify high-quality prospects and engage hospital decision-makers, lacking visibility into procedure volumes, unable to locate relevant Quality/Safety contacts, and unable to quantify ROI using real health-system data. It implemented Definitive Healthcare's medical device solution, consolidating hospital, IDN, and physician data into one platform to identify high-procedure-volume prospects, find C-suite contacts, and use claims data to establish baseline ROI metrics. The initiative drove a "70% increase in meetings booked," and usage expanded from the National Accounts team to regional sales and the entire commercial organization. A Senior Director said the platform "is a key component of our commercial success," helping quantify disease burden and identify decision makers at customer hospitals.

The customer is anonymised in Definitive Healthcare’s own case study — not withheld by us.

Definitive Healthcare is a claims and provider-reference data platform used by pharma commercial teams for go-to-market planning and sales targeting.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.