Powering product launches with claims and affiliations intelligence

A life sciences consulting firm needed real-time, accurate healthcare data with a rapid 3-5 day turnaround to support clients' product launches and go-to-market strategies. Its consultants used Definitive Healthcare's claims and affiliations data to understand market opportunity — identifying high-volume healthcare organizations and professionals for specific procedures, tracking referral patterns, and mapping provider relationships, network locations, and ownership structures to determine where purchasing power resided. The initial project succeeded well enough that "the consulting company used Definitive Healthcare's data in 52 additional client projects over the course of the last year," helping it "close more business faster," and the data remains central to its strategy.

The customer is anonymised in Definitive Healthcare’s own case study — not withheld by us.

Definitive Healthcare is a claims and provider-reference data platform used by pharma commercial teams for go-to-market planning and sales targeting.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.