Supporting usage for a launch product

This case study covers a 19-month clinical messaging campaign in the UK for "Product Z," a newly launched bi-annual injectable cholesterol-lowering drug. The campaign aimed to encourage prescribing and support usage of the newly launched medication. The page states the initiative achieved "an 89% increase in prescription of Product Z during the campaign."

The customer is anonymised in Clarivate’s own case study — not withheld by us.

Clarivate owns Cortellis, the curated competitive-intelligence and pipeline-tracking platform standard in pharma portfolio-management teams.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.