Data Providers · Clarivate
Used a Clarivate patient-journey-mapping framework to integrate patient centricity into its mature/mid-lifecycle brand strategy in Asia Pacific, improving patient outcomes and brand awareness.
Clarivate owns Cortellis, the curated competitive-intelligence and pipeline-tracking platform standard in pharma portfolio-management teams.
This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.
Source
Published by Clarivate on its own site — read the original case study on clarivate.com ↗
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