Increasing appointments with targeted service line marketing campaigns

A multi-state integrated delivery system operating dozens of hospitals and over 100 outpatient facilities wanted to boost orthopedic appointment bookings beyond its prior, disconnected use of SEM, direct mail, and social media. Its marketing team partnered with Definitive Healthcare's campaign services group to refine consumer segmentation, expanding into programmatic display, direct mail, and email journeys enhanced with demographic and clinical propensity model data. The campaign generated over 900 additional orthopedic appointments scheduled or completed, exceeding its 650-appointment goal by 35%, with over 40% of those appointment patients new to the orthopedic service line. This demonstrated the effectiveness of improved patient segmentation and optimized media channel selection.

The customer is anonymised in Definitive Healthcare’s own case study — not withheld by us.

Definitive Healthcare is a claims and provider-reference data platform used by pharma commercial teams for go-to-market planning and sales targeting.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.