Elevating sales segmentation and messaging

A biopharma company's cardiovascular division needed to know which target hospitals had the highest concentration of high-risk stroke patients; its sales team had only a national estimate of 70% and lacked hospital-level confidence in that figure. Definitive Healthcare built a custom report analyzing claims data — Medicare, commercial, Medicaid, Medicare Advantage, and federal programs — to give hospital-level visibility into patient populations. The analysis showed most hospitals exceeded the 70% national benchmark, with many closer to 90% of stroke patients classified as high-risk, increasing precision of the stroke estimate to nearly 90% at key hospitals. This let sales teams prioritize previously overlooked hospitals and tailor messaging based on accurate data.

The customer is anonymised in Definitive Healthcare’s own case study — not withheld by us.

Definitive Healthcare is a claims and provider-reference data platform used by pharma commercial teams for go-to-market planning and sales targeting.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.