Calculating total addressable market
A consulting firm supporting a private equity investment in OBGYN practices needed to calculate total addressable market within 3 days, but its existing data provider required up to 14 days for reports. It partnered with Definitive Healthcare to use commercial medical claims, referral, and affiliations data — analyzing claims volumes at the provider and regional level to assess competition, referral data to identify physician champions, and affiliations data to understand ownership structures (hospital-owned, network, or standalone). Definitive Healthcare delivered the custom data pull in 2 days versus the prior vendor's 14, a "7x faster" turnaround that let the consultants meet their client's deadline and recommend an investment strategy. The client now uses Definitive Healthcare for all its PE due-diligence TAM analyses.
The customer is anonymised in Definitive Healthcare’s own case study — not withheld by us.
Definitive Healthcare is a claims and provider-reference data platform used by pharma commercial teams for go-to-market planning and sales targeting.
This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.
Published by Definitive Healthcare on its own site — read the original case study on definitivehc.com ↗
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