Building a Reliable Marketing Contact Database

A revenue cycle management company struggled with unreliable physician contact information, causing high email bounce rates that hindered its go-to-market efforts to expand physician group market share. Its marketing team used Definitive Healthcare's "extensive database of executive and physician contact information, which is updated and verified regularly," to access verified physician and physician-group executive emails. This produced a 92% email delivery rate, 7 percentage points above the 85% industry average, significantly improving campaign performance versus their previous unreliable data sources.

The customer is anonymised in Definitive Healthcare’s own case study — not withheld by us.

Definitive Healthcare is a claims and provider-reference data platform used by pharma commercial teams for go-to-market planning and sales targeting.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.