Generating revenue through market expansion

A medical device diagnostics division needed current, comprehensive data to segment and target urgent care centers for expanding its flu-testing instrument ahead of the 2020 flu season. The team used ClinicView from Definitive Healthcare's Solution for Medical Devices, leveraging affiliations and network data to determine whether purchasing decisions occurred locally or at the network level. This closed "over 400 urgent care sites within 4 months" and generated a "$7M return in the first year," and the approach also helped the company maintain market presence when launching COVID testing in late 2020.

The customer is anonymised in Definitive Healthcare’s own case study — not withheld by us.

Definitive Healthcare is a claims and provider-reference data platform used by pharma commercial teams for go-to-market planning and sales targeting.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.