Driving marketing campaign success with a data-driven approach

An orthopedic medical device company needed a more accurate way to assess market opportunity for a new product campaign, having previously relied on subjective sales-force estimates that proved incomplete and unreliable for targeting within limited budgets. It used Definitive Healthcare's "physicians data at the market and account level" to evaluate regions, states, and practice types and identify physicians with the highest procedure volumes. This increased market opportunity analysis accuracy by 30% and revealed the actual opportunity was 30% higher than the sales force had estimated, enabling more efficient marketing spend and "above average sales conversion rates."

The customer is anonymised in Definitive Healthcare’s own case study — not withheld by us.

Definitive Healthcare is a claims and provider-reference data platform used by pharma commercial teams for go-to-market planning and sales targeting.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.