How Northeast Scientific Inc. uses Definitive Healthcare to identify providers and facilities
Northeast Scientific Inc., a company that reprocesses medical devices like catheters and stylets, needed its sales team to identify physicians and facilities performing procedures that could benefit from reprocessed single-use devices, along with the financial context behind those procedures. It implemented Definitive Healthcare's commercial intelligence platform to support provider identification and targeting. The result was increased sales-team efficiency with unique customer insights; the platform reportedly "saves the sales team hours in research each week" and helps maximize their value proposition to providers. No specific numerical metrics (percentages, dollar figures, or exact hours saved) are given on the page.
Definitive Healthcare is a claims and provider-reference data platform used by pharma commercial teams for go-to-market planning and sales targeting.
This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.
Published by Definitive Healthcare on its own site — read the original case study on definitivehc.com ↗
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