Medtronic uses DH intelligence to discover new markets

Medtronic, the world's largest medical device company, needed to enhance its competitive positioning and identify growth opportunities across the U.S. healthcare market. It implemented Definitive Healthcare's intelligence platform to access data on hospitals and IDNs, including contact details for decision-makers and prescribing behavior. As a result, Medtronic "identified new contacts, new markets, and new opportunities." The page is thin on detail and provides no specific metrics, revenue figures, or quantified results beyond that general outcome statement.

Definitive Healthcare is a claims and provider-reference data platform used by pharma commercial teams for go-to-market planning and sales targeting.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.