How Inspirata, Inc. uses Definitive Healthcare to map the market and create strategic account plans

Inspirata, an oncology informatics company, needed to map complex healthcare relationships, verify CRM contacts, and build strategic account plans for sales targeting — including pinpointing hospitals and cancer centers running enough cancer clinical trials. It used Definitive Healthcare's relational organizational/affiliation data, firmographic segmentation, install-base information on software and devices, and US/Canada territory analysis. This refined targeting toward qualifying trial sites, improved database accuracy via standardized data, sped up strategic account plan creation, and enabled more equitable territory assignment across sales reps, freeing up time for prospecting; per Emil Mladenov, "it's allowed us to be more informed and strategic in everything we do."

Definitive Healthcare is a claims and provider-reference data platform used by pharma commercial teams for go-to-market planning and sales targeting.

This sits in the Data Providers stage of the AI use-case lifecycle: Named examples from the real-world-data, claims and competitive-intelligence providers pharma AI systems are trained on, benchmarked against, or run inside of.